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商品編號： W04C79 出版日期： 2016/02/19 作者姓名： Hoffman, Andrew 商品類別： Other 商品規格： 20p 再版日期： 地域： United States;China;India;East & Southeast Asia 產業： Transportation 個案年度： -
商品敘述：
Alexander Cooper is gearing up to lead an expansion strategy for the scrappy and super successful car sharing service, Uber. While the company has not been without its controversy, it is making headway in far off places like India. It is looking to scale its model in India, China, and the rest of Southeast Asia, but is increasingly running into regulatory hurdles. Cooper is forced to think hard about what Uber''s expansion strategy should be and how it will impact the company''s operations. Uber currently markets itself based on word of mouth, but in markets like China where two companies dominate 99% of market share, this may be unrealistic. What path should this sharing economy company take?
涵蓋領域：
New economy;Globalization;Economics;Information technology;Entering foreign markets;Emerging markets;Economic models
相關資料：
Case Teaching Note, (W04T79), 8p, by Andrew Hoffman
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